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    • HOT DEALS

    Sony Alpha 7R IV Full Frame Mirrorless Camera for $2,539.99 ($1,269.99 off)

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    Sony Alpha 7R IV Full Frame Mirrorless Interchangeable Lens Camera, 4K HDR video, High Resolution 61MP Sensor, up to 10FPS with Continuous AF/AE Tracking 


     

    Features and Benefits

     Another Milestone 

    Virtuoso expression. Sony’s full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras, and remarkably high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity. 

     

     Real-time Eye AF: evolution of portraiture

    Real-time Eye AF represents the evolution of portrait shooting. This AI-aided technology provides immediate, accurate eye detection and tracking for crisp, clear focus on the subject’s face.  


    Real-time Eye AF with animal eye tracking 

    The α7R IV now supports animal eye tracking13, allowing fast, precise, automatic detection. This animal eye support increases your success in capturing images of animals in the wild or at home. 

     

     The highest-level burst speed in its class 

    The α7R IV maintains its shooting speed of up to 10fps with a mechanical shutter (up to 8fps in live-view continuous shooting mode)8 allowing you to capture decisive moments with subtle details. 

     

     Unimagined subtlety

    The 61.0-megapixel2 full-frame Exmor R CMOS sensor combined with BIONZ X imaging engine delivers unprecedented resolution, fine gradation, and low noise to open entirely new dimensions of detail.  


    Rely on smart AI-based Real-time Tracking 

    AI-based Real-time Tracking12 greatly improves your success rate in challenging shots. Simply select a subject, press the shutter button halfway & rely on the camera to steadfastly track the subject. 

     

     Steadfast AF tracking for stunning movies 

    Meet the rigorous autofocus demands of 4K movies with enhanced Fast Hybrid AF. You have high speed, precision and tracking performance at your command for smooth, stable AF movie shooting. 

    • World’s first 61MP full-frame back-illuminated Exmor R sensor
    • 15-stop dynamic range, 14-bit uncompressed RAW, ISO 50 to 102,400
    • Up to 10fps continuous shooting at 61MP with AE/AF tracking
    • Real-time Tracking and Real-time Eye AF for human, animal and movie
    • 5.76 million dot UXGA OLED Tru-Finder electronic viewfinder

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